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Location Analytics. Is there a practical application for beacon technology in your business?

Location based information have been a hot topic around the office and as a result we have spent a lot of time digging into the details of location based technology and analytics. We are always driven to look for new ways to collect information so we can measure and manage different aspects of our business, and beacon technology is just one more tool in our arsenal.

What is a beacon and why would I want to use it in my business?

Beacon technology is a low powered…